CUSTOM is a creative content agency that understands the people, business and culture of tech-disrupted industries. A part of Digiday Media, they know their audience isn’t just a collection of “decision makers” or “users.” They don’t drown them in vectors, specs and jargon. They talk to them like they talk to each other: like people.

Creative Director: Adrianne Read

Art Directors: Joe Geoghan, Danielle Zeiter

Copywriters: Deanna Zammit

GumGum tasked us with creating an eBook to generate awareness and inform the industry about the power of their new AI platform. 

Creative Director: Jimmy Duran
Art Director: Joe Geoghan
Copywriters: Deanna Zammit, David Amrani
Illustrators: Patswerk Studio
 

The Challenge: Devise a recruitment campaign for a diverse and growing programmatic advertising technology company seeking talented employees who are turned off by the industry's stodgy and robotic perception.

The Approach: To combat this perception, we showcased the talented, engaged professionals that make The Trade Desk a great place to work. In doing so, we put a human face on an "industry of bots."

Photographer: Elisabeth Smolarz
Art Director/Retoucher/Designer: Joe Geoghan
Copywriter: Evan DeSimone

Parse.ly wanted us to get a read on where industry leaders stood on some of the biggest questions in Publishing in 2017. We hit the slopes in Vail, CO at the Digiday Publishing Summit and got to work, turning all three videos around in under 48 hours. 

Then, we built an interactive video carousel and housed it natively on Digiday.com. The result? A higher engagement rate than any other "display ad" ever run on the site.

Creative Director: Jimmy Duran
Executive Producer: Deanna Zammit
Art Director: Joe Geoghan
Developer: Tim Sweeney
Motion Graphics: Joe Geoghan